For years, the Burton Custom has been the leader of the pack when it comes to the universal, do-it-all-well category of snowboards on the market. But this season, the Custom faces some serious competition — from what you might call its off spring.

The Burton Custom V-Rocker is still a Custom, but with added innovations of Burton’s V-Rocker technology, as well as a slew of new structural components and design elements, meaning the Custom V-Rocker still does it all, it just does it all a little better.

There are days in my life that I will always remember. As someone who pretty much lives to snowboard, the day I had the chance to ride the 2010 Custom V-Rocker will always be one of those. The mountain came alive under my feet as I jumped, spun and floated on the board that instantly become my must-have board for the season.

It was a spring powder day at Squaw Valley USA, and I was riding with some of the crew from Sierra Snowboard. We were testing a few of the new boards for 2010, and when I strapped into the 154 Burton Custom V-Rocker, the other boards I rode that day all but faded from my memory. The liveliness of the Custom V-Rocker’s flex and pop, and the float of the V-Rocker in the powder had me hooked.

That day I had to let the board go back into the demo fleet, but I was fortunate to get my hands on it for good a few weeks down the road. It was set up with 2010 Burton Cartel Bindings in Royalty Purple and I was off to the races. I used the board for everything and anything for the rest of the 2009 spring and into the summer at Mt. Hood. 

Now, as the upcoming season is fast approaching, it’s time for everyone to reassess their shredding plans, and what gear they will rely on to get it done.

I am a rider that loves to ride different boards, just to mix it up. But I also want to get the most out of the equipment I already own.

Since the creation of the V-Rocker boards, I have found myself leaving most of my older boards to collect dust. And as the V-Rocker technology is continually being further refined, I recommend that other riders do the same. 

Yes, there is a flood of new rocker boards on the market, but people need to know that not all rocker tech is created equal. The V-Rocker’s ability to be flexible while still having a huge amount of return when the board pops back is like no other. The edge hold at speed and the ability to lock into landings is what you would expect from only a cambered board. The buttery madness from the V-Tech and the ease of locking into a rail due to the thinner core between the feet makes for a jibbing machine. And you get all that while at the same time knowing you’re riding a sleeper powder-killing board just waiting for the next dump of fresh snow. The rockered nose and tail allows the board to just dance across powder as if you where riding a long board.

The Burton Custom V-Rocker takes the one-board quiver to the next level in 2010. So if you have been rocking your older gear for years, or if you have to have something fresh and new each season, now is the time to upgrade to the board that can do it all, and can do it all better than the rest.

This one is not a jack-of-all-trades but rather the new King of the Mountain. It’s all about the Custom V-Rocker, the next level of anything, anytime, anywhere.

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