By Yvon Chouinard
I don’t like to think of myself as a businessman. I’ve made no secret that I hold a fairly skeptical view of the business world. That said, Patagonia, the company my wife and I founded four decades ago, has grown up to be — by global standards — a medium-size business. And that bestows on our family a serious responsibility. The last line of Patagonia’s mission statement is “… use business to inspire and implement solutions to the environmental crisis.” We’ve always taken that seriously.
Three examples: Every year for 30 years, Patagonia has donated one percent of its sales to grassroots environmental organizations. We helped initiate the Sustainable Apparel Coalition, an organization of companies that produces more than a third of the clothing and footwear on the planet. In a very short time, the Coalition has launched an index of social and environmental performance that designers (and eventually consumers) can use to make better decisions when developing products or choosing materials. And last year we became one of California’s first B Corps (benefit corporations), which means that the values that helped make our company successful are now etched into our legal charter.
By Fitz & Becca Cahall
We're back for our third annual Live from 5Point event. The sun was shining, but Steve's Guitars was at capacity. Today we present the first two stories from Kevin Pearce and Chris Davenport. In 2009, Kevin was one of the best snowboarders in the world. On a training run, he had a major accident (his story is chronicled in the film The Crash Reel). Today, he talks about finding happiness after suffering a traumatic brain injury.
Chris' career as a big mountain skier is impressive – numerous first ski descents of peaks, traveled around the world to ski, a two-time world champion. But I've always been impressed by Chris' creativity in the mission he chooses. Today, he talks about the aesthetics of the lines he chooses and what he loves about mountains, especially those close to home.
Listen to "Live from 5Point Vol. 5"
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[Graphic by Walker Cahall]
By Ryan Peterson
As with any creative endeavor, the process of building is fraught with self-doubt. But when I showed a draft of my film, sea-swallow’d to my friend Teplin Cahall 5 months ago, I got a boost. You see, Tep can't talk. He was born that way. Because of this and some associated developmental issues, he sees the world a little differently than do the rest of us.